Browsing by Author Burapha University. Faculty of Management and Tourism

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Issue DateTitleAuthor(s)
22Health Care Behavior and Perceived Brand  Equity Affecting The Consumers Purchase Decision Behaviors of Healthy Bubble Milk Tea in Bangkok Pattamawan Limploypipat; ปัทมาวรรณ ลิ้มพลอยพิพัฒน์; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
26THE IMPACT OF SOCIAL MEDIA, ENVIRONMENTAL AWARENESS, AND PLACE ATTACHMENT ON ENVIRONMENTALLY RESPONSIBLE BEHAVIOR OF TOURISTS AT SAINT MARTIN'S ISLAND, BANGLADESHEnamul Haque; ENAMUL HAQUE; TINIKAN SUNGSUWAN; ธินิกานต์ สังข์สุวรรณ; Burapha University. Faculty of Management and Tourism
12THE INFLUENCE OF PERCEIVED RISK AND TRUST FACTORS ON USERS’ INTENTION TO USE MOBILE PAYMENTXing Zhao; ZHAO XING; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
3THE INFLUENCE OF PERSONALITY TRAITS AND MANAGEMENT STYLES OF SUPERVISOR ON WORK ENGAGEMENT TO WORK ADVANCEMENT OF EMPLOYEE IN AN AUTOMOTIVE PART GROUP, AMATA CITY CHONBURI INDUSTRIAL ESTATETEERANOOT SIRIJUNTHO; ธีรนุช ศิริจันโท; Pornrat Sadangharn; พรรัตน์ แสดงหาญ; Burapha University. Faculty of Management and Tourism
9THE INFLUENCE OF TRADITIONAL MARKETING COMMUNICATION AND ONLINE MARKETING COMMUNICATION TOWARD OF CONSUMER-BASED BRAND EQUITY IN MODERN CONVENIENCE STORE BUSINESS IN EASTERN REGIONChawanrat Buakompor; ชวัลรัตน์ บัวคำป้อ; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
13The influence of shared values , communication, opportunism behavior to trust  in health and food supplement business via online social network in ChonburiPiyaprom Somboonsuniti; ปิยพรหม สมบูรณ์สุนิธิ; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
13THE INFLUENCES OF CONSUMER’S OPINIONS TO ATTITUDE TOWARD COSMETICS BRAND SALES VIA FACEBOOK LIVE.Nutthaporn Wattanawan; ณัฐพร วัฒนวรรณ; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
12THE INFLUENCES OF ONLINE SERVICE QUALITY AND RELATIONSHIP MARKETING FACTORS TO COMMITMENT BETWEEN CONSUMER AND FEMALE CLOTHING ONLINE RETAILERS ON FACEBOOK FANPAGENaarphanat Homsiri; ณอาภานัท หอมศิริ; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
9Internal supporting factors influencing the success of Lean manufacturing 4.0 in automotive industry in the Eastern Economic Corridor.Sureeporn Poomchaisuwan; สุรีย์พร ภูมิชัยสุวรรณ; TANAPHON NITICHOWAKUL; ธนภณ นิธิเชาวกุล; Burapha University. Faculty of Management and Tourism
4THE JOB LEADER’S TRANSFORMATIONAL LEADERSHIP AFFECTING LEADER POWER ACCEPTANCE AND EMPLOYEE PERFOMANCE: A CASE STUDY OF COMPANY IN AMATA CITY RAYONG INDUSTRIAL ESTATE.MONTIRA EAIMARROM; มณฑิรา เอี่ยมอารมณ์; WANNAPA LUEKITINAN; วรรณภา ลือกิตินันท์; Burapha University. Faculty of Management and Tourism
15Key Success Factors , Brand Design and Design Thinking for Determinating Intention to launch Startup Business of Generation Z in BangkokRujira Chalearmchokwattana; รุจิรา เฉลิมโชควัฒน; PHETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
26MARKETING MIX THAT AFFECTS THE PURCHASING DECISION PROCESS ONLINE SOCIAL NETWORK FACEBOOK OF LAO CONSUMERS IN SAVANNAKHET PROVINCE LAO PEOPLE’S DEMOCRATIC REPUBLICThipkesone Phetsopha; THIPKESONE PHETSOPHA; VUTTICHAT SOONTHONSMAI; วุฒิชาติ สุนทรสมัย; Burapha University. Faculty of Management and Tourism
9Model of Innovation behavior among Kasetsart University's employeesBannaporn Camsawart; บรรณาพร คำสวัสดิ์; WANNAPA LUEKITINAN; วรรณภา ลือกิตินันท์; Burapha University. Faculty of Management and Tourism
25ORGANIZATIONAL COMMITMENT OF EMPLOYEES OF THE FITNESS CENTER IN CHONBURIIttipong Romphothong; อิทธิพงษ์ ร่มโพธิ์ทอง; DHIRAJINABHADRA RAMDEJA; ธีระชินภัทร รามเดชะ; Burapha University. Faculty of Management and Tourism
15Perception of Japanese Organizational Culture and Work Efficiency of Employee in Toyota Tsusho M&E (Thailand)Wilasinee Teetaworn; วิลาสิณี ถีถาวร; PORNRAT SADANGHARN; พรรัตน์ แสดงหาญ; Burapha University. Faculty of Management and Tourism
6POTENTIAL OF AWARENESS TO DECEPTIVE ADVERTISING FOR THE DIETARY SUPPLEMENT IN CHONBURITHANANDORN SAHAWORAKULSAK; ฐานันดร สหะวรกุลศักดิ์; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
29Prediction of intention to purchase organic vegetables with attitude towards behavior, subject norm, and perceived behavior control of consumers in Chonburi province according to the theory of planned behaviorPanumas Saenla; ภาณุมาศ แสนหล้า; VUTTICHAT SOONTHONSMAI; วุฒิชาติ สุนทรสมัย; Burapha University. Faculty of Management and Tourism
2Preparation for entrepreneurship after retirement of the teacher civil servants in the eastern region.Inthat Anannawenusorn; อินทัช อนันต์นาวีนุสรณ์; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
12PREPARATION FOR RETIREMENT OF EMPLOYEES IN A JAPANESE PLASTIC MANUFACTURING, CHONBURI PROVINCEVichittra Thongchub; วิจิตรา ทองชุบ; KANVALAI NONTAKAEW FERRY; กัญจนวลัย นนทแก้ว แฟร์รี่; Burapha University. Faculty of Management and Tourism
22PRODUCT FACTOR AFFECTING TOWARD CUSTOMERS DECISION MAKING OF THAI HERBAL SKIN MOISTURIZER OF GENERATION Y IN CHONBURI PROVINCENarumol Setkit; นฤมล เสร็จกิจ; JIRAPA PHUNGBANGKRUAY; จิราภา พึ่งบางกรวย; Burapha University. Faculty of Management and Tourism