THE ROLE OF LONG-TERM ORIENTATION ON INFLUENCE OF MOBILE ADVERTISING TO CHINESE YOUNG TOURISTS’ INTENTION TOVISIT TO THAILAND WELLNESS TOURISM

Abstract

The tourism sector is an important role in all countries of the world. The tourism sector has an impact on the social, economic, and preservation and environmental management, natural resources, and culture. In the modern world technology is developing rapidly. The online environment provides flexibility and accessibility, travelers can just a few mobile phone clicks easily to browse and purchase services and travel products. As the research to know, many young Chinese tourists have listed Thailand as a must travel destination. The purpose of this research is to explore that how the culture factors influence of the Chinese young tourists' intentions to visit tourism destination by mobile adverting. This kind of research used in this research is quantitative method. Quantitative method for this study are presented with figures. To support this research data were collected by questionnaire method. Data analysis will conducted by path analysis. The Long-term orientation variable has a significant positive impact on value of mobile advertising. The better the Cultural content, better understand the culture of young Chinese tourists, the more visitors will visit the Thailand wellness tourism.

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