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Issue Date
Title
Author(s)
20
Causal Relationship Model of Celebrity Endorser, Store Image and Digital Marketing Affecting to Consumer Buying Decision at Multi-Brand Sneaker Store
Jarawee Yampikun
;
จารวี แย้มพิกุล
;
SARUNYA SANGLIMSUWAN
;
ศรัญยา แสงลิ้มสุวรรณ
;
Burapha University. Faculty of Management and Tourism
22
Health Care Behavior and Perceived Brand Equity Affecting The Consumers Purchase Decision Behaviors of Healthy Bubble Milk Tea in Bangkok
Pattamawan Limploypipat
;
ปัทมาวรรณ ลิ้มพลอยพิพัฒน์
;
SARUNYA SANGLIMSUWAN
;
ศรัญยา แสงลิ้มสุวรรณ
;
Burapha University. Faculty of Management and Tourism
12
THE STUDY OF SOCIAL MEDIA CONTENT MARKETING TOWARDS FACIAL CREAM PURCHASING INTENTION OF GENERATION Y CONSUMERS
Sorasit Srisoodchai
;
สรสิช ศรีสุดใจ
;
AREERAT LEELHAPHUNT
;
อารีรัตน์ ลีฬหะพันธุ์
;
Burapha University
;
AREERAT LEELHAPHUNT
;
อารีรัตน์ ลีฬหะพันธุ์
;
areerat.le@buu.ac.th
;
areerat.le@buu.ac.th
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Subject
3
Business
1
Brand Equity
1
BUYING DECISION
1
CELEBRITY ENDORSER
1
CONTENT MARKETING
1
DIGITAL MARKETING
1
Health Care Behevior
1
Healthy Bubble Milk Tea
1
Information and communication
1
Purchase Decision
.
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Date issued
1
2024