DSpace at Burapha University: Browsing DSpace

Browsing by Subject Purchase Intention

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:

Showing results 1 to 4 of 4

Issue Date	Title	Author(s)
22	DEVELOPMENT OF ASSESSMENT CRITERIA OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION AMONG SOCIAL MEDIA USERS IN CAMBODIA: A MIXED METHOD RESEARCH	Em Oussa; EM OUSSA; PATTRAWADEE MAKMEE; ภัทราวดี มากมี; Burapha University. College of Research Methodology and Cognitive Science
5	THE FACTORS AFFECTING CONSUMER'S INTENTION TO BUY AGRICULTURAL FOOD INNOVATION PRODUCT VIA ONLINE IN THE PERSPECTIVE OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT2) AND PERCEIVED ATTRIBUTES OF INNOVATION THEORY	Pawitida Kehatham; ปวีณ์ธิดา เคหะธรรม; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; sombatt@buu.ac.th; sombatt@buu.ac.th
5	PERCEPTIONS OF THE CHARACTERISTICS OF TWITTER’S INFLUENCERS, KEY OPINION LEADERS AND KEY OPINION CONSUMERS TOWARDS COSMETICS PURCHASE INTENTION	Ploymugda Limcharoen; พลอยมุกดา หลิมเจริญ; PANPILAS KULDILOK; พรรณพิลาศ กุลดิลก; Burapha University; PANPILAS KULDILOK; พรรณพิลาศ กุลดิลก; panpilas@buu.ac.th; panpilas@buu.ac.th
9	YouTube Personalities, Information Credibility — Impact on Viewer Purchase Intention	Sudaratt Sripong; สุดารัตน์ ศรีพงษ์; CHAWANUAN KANANUKUL; ชวนวล คณานุกูล; Burapha University. Faculty of Humanities and Social Sciences

Showing results 1 to 4 of 4