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Showing results 1 to 4 of 4

Issue Date	Title	Author(s)
5	THE FACTORS AFFECTING CONSUMER'S INTENTION TO BUY AGRICULTURAL FOOD INNOVATION PRODUCT VIA ONLINE IN THE PERSPECTIVE OF UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT2) AND PERCEIVED ATTRIBUTES OF INNOVATION THEORY	Pawitida Kehatham; ปวีณ์ธิดา เคหะธรรม; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; sombatt@buu.ac.th; sombatt@buu.ac.th
5	PERCEPTIONS OF THE CHARACTERISTICS OF TWITTER’S INFLUENCERS, KEY OPINION LEADERS AND KEY OPINION CONSUMERS TOWARDS COSMETICS PURCHASE INTENTION	Ploymugda Limcharoen; พลอยมุกดา หลิมเจริญ; PANPILAS KULDILOK; พรรณพิลาศ กุลดิลก; Burapha University; PANPILAS KULDILOK; พรรณพิลาศ กุลดิลก; panpilas@buu.ac.th; panpilas@buu.ac.th
29	Prediction of intention to purchase organic vegetables with attitude towards behavior, subject norm, and perceived behavior control of consumers in Chonburi province according to the theory of planned behavior	Panumas Saenla; ภาณุมาศ แสนหล้า; VUTTICHAT SOONTHONSMAI; วุฒิชาติ สุนทรสมัย; Burapha University. Faculty of Management and Tourism
9	Uses and Gratifications, Engagement on YouTube Food Channels — Impact on Viewer Purchase Intention	Siriporn Wachirasowan; ศิริพร วชิรโสวรรณ; CHAWANUAN KANANUKUL; ชวนวล คณานุกูล; Burapha University. Faculty of Humanities and Social Sciences

Showing results 1 to 4 of 4