DYNAMIC CAPABILITIES IN HIGH PERFORMANCE ORGANIZATION FOR COMPETITIVE ADVANTAGE IN JAPANESE MANUFACTURING COMPANIES IN CHONBURI PROVINCE

Abstract

The aims of this research were 1) To study Dynamic capabilities, High Performance Organization and Competitive Advantage in Japanese Manufacturing Companies in Chonburi province. 2) To investigate the relationship among Dynamic capabilities, High Performance Organization and Competitive Advantage in Japanese Manufacturing Companies in Chonburi province. 3) To provide recommendations, on development activity to create employee’s dynamic capabilities for enhancing high performance organization and sustain competitive advantage in an organization. To answer the research objectives as mentioned previousely, mixed-method was used as a research design.

The sample of quantitative study was selected by using the stratified sampling as a sampling technique, which consisted of a total of 230 respondents in this study, who were randomly selected from the 108 Japanese Manufacturing Companies in Chonburi province. Using questionnaires online (Google forms) as research instrument which developed by the researcher and was validated by five experts which were 1) HRD Director in Rangsit University, 2) Chairman of Thai Chamber of Commerce in Chonburi province, 3) Project Manager, 4) Area Manager of Human Resources & General Affairs, and 5) Vice President of Human Resources. The data was analyzed through descriptive statistics by using IBM SPSS statistical software, and all hypothesis testing is used Structural Equation Modelling (SEM) which performed on LISREL Program. According to the results, the model fits with the empirical data with the findings revealed. The results of a Causal Medel of Dynamic Capabilities in High Performance Organization for Competitive Advantage in Japanese Manufacturing Companies in Chonburi Province were the chi-square had a value 23.35 with a p-value of 0.715 The degree of freedom was 28 RMSEA equal 0.00. All hypothesizes results were accepted as follow: 1) Dynamic Capability have only direct effect on High-Performance Organization with the coefficient of 0.72 and a p-value of 0.01, 2) Dynamic Capability has a significant direct and indirect effect on Competitive Advantage with a total effect coefficient of 0.70 and p-value of 0.01, 3) High-Performance Organization has direct effect on Competitive Advantage with the coefficient of 0.65 and a p-value of 0.01.

Refer to the results of quantitative findings shown that all observe variables were highlight factors for creating Dynamic Capabilities for enhancing High Performance Organization and sustain Competitive Advantage of Japanese Manufacturing Companies in Chonburi Province. To provide development activities based on the findings for others interested company, qualitative was conducted as the second phase by using focus group discussion, about 60-90 minute in private meeting room. The researcher conducted focus group discussion with ten management who worked in Japanese manufacturing companies by using focus group interview guide as research instrument. All of participants confirmed that to survive and growth in the current business situation, Dynamic Capability, High-Performance Organization and Competitive Advantage are related each other, therefore, all managers agreed with the findings results of quantitative phase. And having discussion in details of development activities based on their actual experiences and additional development guide from their opinions in all eleven observe variables.

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