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22
DEVELOPMENT OF ASSESSMENT CRITERIA OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION AMONG SOCIAL MEDIA USERS IN CAMBODIA: A MIXED METHOD RESEARCH
Em Oussa
;
EM OUSSA
;
PATTRAWADEE MAKMEE
;
ภัทราวดี มากมี
;
Burapha University. College of Research Methodology and Cognitive Science
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Social Media Marketing