Browsing by Author Burapha University. Faculty of Management and Tourism

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Issue DateTitleAuthor(s)
4THE JOB LEADER’S TRANSFORMATIONAL LEADERSHIP AFFECTING LEADER POWER ACCEPTANCE AND EMPLOYEE PERFOMANCE: A CASE STUDY OF COMPANY IN AMATA CITY RAYONG INDUSTRIAL ESTATE.MONTIRA EAIMARROM; มณฑิรา เอี่ยมอารมณ์; WANNAPA LUEKITINAN; วรรณภา ลือกิตินันท์; Burapha University. Faculty of Management and Tourism
15Key Success Factors , Brand Design and Design Thinking for Determinating Intention to launch Startup Business of Generation Z in BangkokRujira Chalearmchokwattana; รุจิรา เฉลิมโชควัฒน; PHETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
26MARKETING MIX THAT AFFECTS THE PURCHASING DECISION PROCESS ONLINE SOCIAL NETWORK FACEBOOK OF LAO CONSUMERS IN SAVANNAKHET PROVINCE LAO PEOPLE’S DEMOCRATIC REPUBLICThipkesone Phetsopha; THIPKESONE PHETSOPHA; VUTTICHAT SOONTHONSMAI; วุฒิชาติ สุนทรสมัย; Burapha University. Faculty of Management and Tourism
9Model of Innovation behavior among Kasetsart University's employeesBannaporn Camsawart; บรรณาพร คำสวัสดิ์; WANNAPA LUEKITINAN; วรรณภา ลือกิตินันท์; Burapha University. Faculty of Management and Tourism
17The Moderated Mediating Effect of Social Media Use towards Visit Intention to Thailand among Cambodian TouristsChorn Neardey; CHORN NEARDEY; NATTHAKAN PRUKSORRANAN; ณัฎฐกานต์ พฤกษ์สรนันทน์; Burapha University. Faculty of Management and Tourism
25ORGANIZATIONAL COMMITMENT OF EMPLOYEES OF THE FITNESS CENTER IN CHONBURIIttipong Romphothong; อิทธิพงษ์ ร่มโพธิ์ทอง; DHIRAJINABHADRA RAMDEJA; ธีระชินภัทร รามเดชะ; Burapha University. Faculty of Management and Tourism
20Perceived value and brand loyalty among generation Y consumers of Podcast : Construct validation and their relationshipJeeranoot Sirimongkol; จีรนุช ศิริมงคล; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
15Perception of Japanese Organizational Culture and Work Efficiency of Employee in Toyota Tsusho M&E (Thailand)Wilasinee Teetaworn; วิลาสิณี ถีถาวร; PORNRAT SADANGHARN; พรรัตน์ แสดงหาญ; Burapha University. Faculty of Management and Tourism
6POTENTIAL OF AWARENESS TO DECEPTIVE ADVERTISING FOR THE DIETARY SUPPLEMENT IN CHONBURITHANANDORN SAHAWORAKULSAK; ฐานันดร สหะวรกุลศักดิ์; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
29Prediction of intention to purchase organic vegetables with attitude towards behavior, subject norm, and perceived behavior control of consumers in Chonburi province according to the theory of planned behaviorPanumas Saenla; ภาณุมาศ แสนหล้า; VUTTICHAT SOONTHONSMAI; วุฒิชาติ สุนทรสมัย; Burapha University. Faculty of Management and Tourism
2Preparation for entrepreneurship after retirement of the teacher civil servants in the eastern region.Inthat Anannawenusorn; อินทัช อนันต์นาวีนุสรณ์; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
12PREPARATION FOR RETIREMENT OF EMPLOYEES IN A JAPANESE PLASTIC MANUFACTURING, CHONBURI PROVINCEVichittra Thongchub; วิจิตรา ทองชุบ; KANVALAI NONTAKAEW FERRY; กัญจนวลัย นนทแก้ว แฟร์รี่; Burapha University. Faculty of Management and Tourism
22PRODUCT FACTOR AFFECTING TOWARD CUSTOMERS DECISION MAKING OF THAI HERBAL SKIN MOISTURIZER OF GENERATION Y IN CHONBURI PROVINCENarumol Setkit; นฤมล เสร็จกิจ; JIRAPA PHUNGBANGKRUAY; จิราภา พึ่งบางกรวย; Burapha University. Faculty of Management and Tourism
25PROFILE OF LEARNING ORGANIZATION THAT EFFECT EMPLOYEE ENGAGEMENT: A CASE STUDY OF ECOLOGICAL AGRICULTURAL PRODUCTS GROUP, CHONBURI PROVINCEWipharat Thabthimchan; วิภารัตน์ ทับทิมจันทร์; DHIRAJINABHADRA RAMDEJA; ธีระชินภัทร รามเดชะ; Burapha University. Faculty of Management and Tourism
15THE RELATIONSHIP AMONG HUMAN CAPITAL, GOODWILL, INTANGIBLE ASSETS,  AND GROWTH OF LIST FIRMS ON THE STOCK EXCHANGE OF THAILANDThananporn Duangchuen; ธนัญพร ดวงชื่น; SIRADA JARUTAKANONT; ศิรดา จารุตกานนท์; Burapha University. Faculty of Management and Tourism
3The Relationship between Audit Quality and Earnings Response CoefficientsPORNCHAI GUNTSOOK; พรชัย กัณฑ์สุข; KAROON SUKSONGHONG; การุณ สุขสองห้อง; Burapha University. Faculty of Management and Tourism
27The Relationship between Diversification and Firm performanceTITIYA KOONKAW; ฐิติยา คูณขาว; KAROON SUKSONGHONG; การุณ สุขสองห้อง; Burapha University. Faculty of Management and Tourism
27A relationship between happy workplace and organizational commitment in generation Y: A case study of power plant in Eastern part of ThailandKusuma Sriyam; กุสุมา ศรีแย้ม; KANVALAI NONTAKAEW FERRY; กัญจนวลัย นนทแก้ว แฟร์รี่; Burapha University. Faculty of Management and Tourism
27 THE RELATIONSHIP BETWEEN MEANINGFUL WORK AND ORGANIZATION COMMITMENT AMONG  PRIVATE   SCHOOL TEACHERS  IN RAYONG PROVINCEMiss thanpang T vichene; ธารปาง ต.วิเชียร; KANVALAI NONTAKAEW FERRY; กัญจนวลัย นนทแก้ว แฟร์รี่; Burapha University. Faculty of Management and Tourism
20The Relationship between Related Party Transaction and Tax Planning Monsicha Udomrattanasup; มนสิชา อุดมรัตนทรัพย์; SIRADA JARUTAKANONT; ศิรดา จารุตกานนท์; Burapha University. Faculty of Management and Tourism