Browsing by Author Burapha University. Faculty of Management and Tourism

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Issue DateTitleAuthor(s)
20Causal Relationship Model of Celebrity Endorser, Store Image and Digital Marketing Affecting to Consumer Buying Decision at Multi-Brand Sneaker StoreJarawee Yampikun; จารวี แย้มพิกุล; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
22A Causal Relationship Model of the Information Seeking, Food Quality and Brand Image Influencing the Consumers' Decision  to Use Thai Cuisine Restaurant ServicesSukanya Tawson; สุกัญญา ท้าวสอน; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
9THE CHARACTERISTICS OF SUPPORTING WORKERS IN THE SPORT RACE EVENT BUSINESS OF RUNNING FOR HEALTHNgarmnit Anek; งามนิต เอนก; WANNAPA LUEKITINAN; วรรณภา ลือกิตินันท์; Burapha University. Faculty of Management and Tourism
25CONSUMER BEHAVIOR AFFECTING EXPECTATIONS IN SERVICE MARKETING MIX OF DOG CAFÉ IN CHONBURI PROVINCEThanamas Yotsuea; ฐานมาศ ยศเสือ; TANAPHON NITICHAOWAKUL; ธนภณ นิธิเชาวกุล; Burapha University. Faculty of Management and Tourism
27THE DETERMINANTS OF CAPITAL STRUCTURE OF LISTED COMPANIES ON THE STOCK EXCHANGE OF THAILANDNATTHAYADA KONGSAGUL; ณัฐญาดา คงสกุล; KAROON SUKSONGHONG; การุณ สุขสองห้อง; Burapha University. Faculty of Management and Tourism
12THE DEVELOPMENT GUIDELINES OF A KNOWLEDGE BASE IN ELECTRONIC MANUFACTURING INDUSTRY CASE STUDY OF A FACTORY PRODUCING ELETRONICS IN RAYONGJidapa Prasertsukchokdee; จิดาภา ประเสริฐสุขโชคดี; DHIRAJINABHADRA RAMDEJA; ธีระชินภัทร รามเดชะ; Burapha University. Faculty of Management and Tourism
12THE DEVELOPMENT OF DYNAMIC CAPABILITY FOR THAI AUTOMOTIVE INDUSTRY PERFORMANCE UNDER THE DISRUPTIVE OF ELECTRIC VEHICLE TECHNOLOGYAtichat Rotjanakorn; อติชาติ โรจนกร; PORNRAT SADANGHARN; พรรัตน์ แสดงหาญ; Burapha University. Faculty of Management and Tourism
15THE EFFECT OF POSITIVE PSYCHOLOGICAL CAPITAL ON JOB PERFORMANCE OF OPERATIONAL OFFICERS WORKING IN THE COMPANIES LOCATED IN EASTERN SEABOARD INDUSTRIAL ESTATE, RAYONGWanwisa Songsai; วรรณวิษา สงสัย; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
27The effects of earnings quality on bankruptcy in the stock exchange of thailandKUNCHAVEE SRIPROUM; กัญชวี ศรีพรหม; KAROON SUKSONGHONG; การุณ สุขสองห้อง; Burapha University. Faculty of Management and Tourism
22Factors Affecting Generation X Consumers’ Decisions on Selecting Yoga Centers in the Eastern RegionPhacharaporn Khannark; พชรพร ขันนาค; TANAPHON NITICHOWAKUL; ธนภณ นิธิเชาวกุล; Burapha University. Faculty of Management and Tourism
15Factors Affecting Intention to Repurchase Organic Standard Farming Vegetables of Vientiane Consumers.  Samoudthon Sisanonh; SAMOUDTHON SISANONH; VUTTICHAT SOONTHONSMAI; วุฒิชาติ สุนทรสมัย; Burapha University. Faculty of Management and Tourism
15THE FACTORS AFFECTING INTENTION TO USE MOBILE PAYMENT IN CHONBURI OF THAILANDYu Jixiang; YU JIXIANG; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
15FACTORS AFFECTING KOH SAMET TOURISM, RAYONG PROVINCE OF GENERATION Y TOURISTSWannapohn Wachasuwan; วรรณพร วจะสุวรรณ; VUTTICHAT SOONTHONSMAI; วุฒิชาติ สุนทรสมัย; Burapha University. Faculty of Management and Tourism
26Factors Affecting Organizational Engagement of Personnel at Queen Savang Vadhana Memorial HospitalRamita Prawat; รมิตา ประวัติ; PORNRAT SADANGHARN; พรรัตน์ แสดงหาญ; Burapha University. Faculty of Management and Tourism
12Factors affecting the decision trends to work after retirement among elderly workers in the auto parts industry, Amata City Industrial Estate, ChonburiNatcha Duangchuen; ณัชฌา ดวงชื่น; PORNRAT SADANGHARN; พรรัตน์ แสดงหาญ; Burapha University. Faculty of Management and Tourism
25THE FACTORS EFFECTING TO EMPLOYEE EFFICIENCY OF AUTOMATIVE COMPANY IN AMATA CITY INDUSTRIAL ESTATE CHONBURIRuengrit Mahamontri; เรืองฤทธิ์ มหามนตรี; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
25FACTORS INFLUENCEING THE EMLOYMENT AFTER RETIREMENT OF MULTINATIONAL LOGISTICS COMPANIESChananan Damri; ชนานันท์ ดำริห์; PORNRAT SADANGHARN; พรรัตน์ แสดงหาญ; Burapha University. Faculty of Management and Tourism
22FACTORS INFLUENCING DECISION ON THE ONLINE PURCHASING THROUGH E-COMMERCE IN CHONBURI PROVINCESiyarat Dumrongwachirapong; ศิญารัตน์ ดำรงค์วชิรพงศ์; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
15FACTORS INFLUENCING THE CONSUMER BUYING DECISION OF FITNESS CENTER IN VIENTIANE CAPITAL OF LAO PEOPLE'S DEMOCRATIC REPUBLICSomsanouk Nonpasith; SOMSANOUK NONPASITH; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
12FACTORS INFLUENCING THE INTENTION TO PURCHASE ELECTRIC VEHICLES IN CHONBURISuphach Songtanawong; ศุภัช ทรงธนวงศ์; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism