Browsing by Author Burapha University. Faculty of Management and Tourism

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Issue DateTitleAuthor(s)
22FACTORS INFLUENCING DECISION ON THE ONLINE PURCHASING THROUGH E-COMMERCE IN CHONBURI PROVINCESiyarat Dumrongwachirapong; ศิญารัตน์ ดำรงค์วชิรพงศ์; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
4THE FACTORS INFLUENCING EMPLOYEE’ MOTIVATION IN 5S SYSTEM IMPLEMENTATION CASE STUDY TIRE COMPANY LOCATEDIN EASTERN REGIONBo Qingfu; BO QINGFU; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
11Factors influencing organizational engagement of generation y employees of Provincial Electricity  Authority, Central area 2 (Chonburi)Worrada Hengudomsub; วรดา เฮงอุดมทรัพย์; PORNRAT SADANGHARN; พรรัตน์ แสดงหาญ; Burapha University. Faculty of Management and Tourism
15FACTORS INFLUENCING THE CONSUMER BUYING DECISION OF FITNESS CENTER IN VIENTIANE CAPITAL OF LAO PEOPLE'S DEMOCRATIC REPUBLICSomsanouk Nonpasith; SOMSANOUK NONPASITH; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
12FACTORS INFLUENCING THE INTENTION TO PURCHASE ELECTRIC VEHICLES IN CHONBURISuphach Songtanawong; ศุภัช ทรงธนวงศ์; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
12FACTORS INFLUENCING THE SATISFACTION OF CONSUMERS WHO BUY PRODUCTS ONLINE : A CASE STUDY OF LAZADA WEBSITENisara Kittiwongkamjorn; นิสรา กิตติวงษ์กำจร; DHIRAJINABHADRA RAMDEJA; ธีระชินภัทร รามเดชะ; Burapha University. Faculty of Management and Tourism
15Factors Influencing the Students’ behavioral Intention on Using Mobile Learning (M-Learning) in Tourism and Hospitality Major in Phnom Penh, Cambodia.Dom Sophea; DOM SOPHEA; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
4FACTORS AFFECTING ORGANIZATIONAL COMMITMENT OF MUNICIPALITY EMPLOYEES IN MUANG DISTRICT CHONBURI PROVINCEPeerati Phanjobsing; ปีราติ พันธ์จบสิงห์; DHIRAJINABHADRA RAMDEJA; ธีระชินภัทร รามเดชะ; Burapha University. Faculty of Management and Tourism
20The Feasibility Study and Analysis of Relationship Between Brand Personality and Perceived Values of Small Local Coffee Businesses in The Eastern Region of ThailandSasikarn Teeranawin; ศศิกาญจน์ ธีระนาวิน; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
4GUIDELINES FOR AN INTEGRATIVE SUSTAINABLE DEVELOPMENT OF CULTURAL AND NATURAL COMMUNITY-BASED TOURISM FOR SIKHOTTABONG DISTRICT, VIENTIANE CAPITAL, LAO PEOPLE'S DEMOCRATIC REPUBLICChanphet Inchai; CHANPHET INCHAI; VUTTICHAT SOONTHONSMAI; วุฒิชาติ สุนทรสมัย; Burapha University. Faculty of Management and Tourism
22Health Care Behavior and Perceived Brand  Equity Affecting The Consumers Purchase Decision Behaviors of Healthy Bubble Milk Tea in Bangkok Pattamawan Limploypipat; ปัทมาวรรณ ลิ้มพลอยพิพัฒน์; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
26THE IMPACT OF SOCIAL MEDIA, ENVIRONMENTAL AWARENESS, AND PLACE ATTACHMENT ON ENVIRONMENTALLY RESPONSIBLE BEHAVIOR OF TOURISTS AT SAINT MARTIN'S ISLAND, BANGLADESHEnamul Haque; ENAMUL HAQUE; TINIKAN SUNGSUWAN; ธินิกานต์ สังข์สุวรรณ; Burapha University. Faculty of Management and Tourism
12THE INFLUENCE OF PERCEIVED RISK AND TRUST FACTORS ON USERS’ INTENTION TO USE MOBILE PAYMENTXing Zhao; ZHAO XING; SARUNYA SANGLIMSUWAN; ศรัญยา แสงลิ้มสุวรรณ; Burapha University. Faculty of Management and Tourism
3THE INFLUENCE OF PERSONALITY TRAITS AND MANAGEMENT STYLES OF SUPERVISOR ON WORK ENGAGEMENT TO WORK ADVANCEMENT OF EMPLOYEE IN AN AUTOMOTIVE PART GROUP, AMATA CITY CHONBURI INDUSTRIAL ESTATETEERANOOT SIRIJUNTHO; ธีรนุช ศิริจันโท; Pornrat Sadangharn; พรรัตน์ แสดงหาญ; Burapha University. Faculty of Management and Tourism
11The Influence of Service Convenience Affecting Toward Intention to Use Parcel Delivery Service of High Experienced Customer in ThailandNunnapat Sutdan; นันท์นภัส สุดแดน; JIRAPA PHUNGBANGKRUAY; จิราภา พึ่งบางกรวย; Burapha University. Faculty of Management and Tourism
9THE INFLUENCE OF TRADITIONAL MARKETING COMMUNICATION AND ONLINE MARKETING COMMUNICATION TOWARD OF CONSUMER-BASED BRAND EQUITY IN MODERN CONVENIENCE STORE BUSINESS IN EASTERN REGIONChawanrat Buakompor; ชวัลรัตน์ บัวคำป้อ; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
13The influence of shared values , communication, opportunism behavior to trust  in health and food supplement business via online social network in ChonburiPiyaprom Somboonsuniti; ปิยพรหม สมบูรณ์สุนิธิ; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
13THE INFLUENCES OF CONSUMER’S OPINIONS TO ATTITUDE TOWARD COSMETICS BRAND SALES VIA FACEBOOK LIVE.Nutthaporn Wattanawan; ณัฐพร วัฒนวรรณ; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
12THE INFLUENCES OF ONLINE SERVICE QUALITY AND RELATIONSHIP MARKETING FACTORS TO COMMITMENT BETWEEN CONSUMER AND FEMALE CLOTHING ONLINE RETAILERS ON FACEBOOK FANPAGENaarphanat Homsiri; ณอาภานัท หอมศิริ; SOMBAT THAMRONGSINTHTHAWORN; สมบัติ ธำรงสินถาวร; Burapha University. Faculty of Management and Tourism
9Internal supporting factors influencing the success of Lean manufacturing 4.0 in automotive industry in the Eastern Economic Corridor.Sureeporn Poomchaisuwan; สุรีย์พร ภูมิชัยสุวรรณ; TANAPHON NITICHOWAKUL; ธนภณ นิธิเชาวกุล; Burapha University. Faculty of Management and Tourism