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Showing results 1 to 10 of 10
Issue DateTitleAuthor(s)
12THE DEVELOPMENT OF A MODEL FOR THE CAUSAL RELATIONSHIP OF SUFFICIENCY CULTURE AND THE INTENTION OF ESTABLISHING AN E-COMMERCE BUSINESS THROUGH THE FACEBOOK PLATFORM OF GENERATION Z STUDENTS IN BANGKOKPrakaytip Janpan; ประกายทิพย์ จันทร์แป้น; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; phetchalas@buu.ac.th; phetchalas@buu.ac.th
25THE FACTORS EFFECTING TO EMPLOYEE EFFICIENCY OF AUTOMATIVE COMPANY IN AMATA CITY INDUSTRIAL ESTATE CHONBURIRuengrit Mahamontri; เรืองฤทธิ์ มหามนตรี; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
12FACTORS INFLUENCING THE INTENTION TO PURCHASE ELECTRIC VEHICLES IN CHONBURISuphach Songtanawong; ศุภัช ทรงธนวงศ์; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
15Factors Influencing the Students’ behavioral Intention on Using Mobile Learning (M-Learning) in Tourism and Hospitality Major in Phnom Penh, Cambodia.Dom Sophea; DOM SOPHEA; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
11THE FACTORS INFLUENCING BRAND EQUITY OF STREET FOOD STALLS ACCORDING TO UNIVERSITY STUDENTS' PERCEPTIONS IN THE EASTERN ECONOMIC CORRIDOR (EEC)Pisek Khawmuanduan; ภิเษก ขาวเหมือนเดือน; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; phetchalas@buu.ac.th; phetchalas@buu.ac.th
20The Feasibility Study and Analysis of Relationship Between Brand Personality and Perceived Values of Small Local Coffee Businesses in The Eastern Region of ThailandSasikarn Teeranawin; ศศิกาญจน์ ธีระนาวิน; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
15Key Success Factors , Brand Design and Design Thinking for Determinating Intention to launch Startup Business of Generation Z in BangkokRujira Chalearmchokwattana; รุจิรา เฉลิมโชควัฒน; PHETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
20Perceived value and brand loyalty among generation Y consumers of Podcast : Construct validation and their relationshipJeeranoot Sirimongkol; จีรนุช ศิริมงคล; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
2Preparation for entrepreneurship after retirement of the teacher civil servants in the eastern region.Inthat Anannawenusorn; อินทัช อนันต์นาวีนุสรณ์; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism
15THE ROLE OF LONG-TERM ORIENTATION ON INFLUENCE OF MOBILE ADVERTISING TO CHINESE YOUNG TOURISTS’ INTENTION TOVISIT TO THAILAND WELLNESS TOURISMLiang Ma; LIANG MA; PETCHARUT VIRIYASUEBPHONG; เพชรรัตน์ วิริยะสืบพงศ์; Burapha University. Faculty of Management and Tourism